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& Nbsp; & nbsp; "hook" to where where bright
& nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp;
First, exaggerated advertising claims, a single marketing strategy
& nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems.
Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind
Cheap air jordan 12 ovo , Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp;
Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association.
Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal.
& nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen bra
Retro jordans for sale nd recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning.
& nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports
cheap foamposites athletes, but also created a leadership brand. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance .
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technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks.
& nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp;
Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line.
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Looking at the current domestic sports brand of professional is not strong, more cas
Retro jordans for sale ual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp;
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& nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups
& nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands.
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& nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat
, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move.
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& nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp;
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& nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The
cheap jordans for sale more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp;
& nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results.
& nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands
& nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products.
& nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and internationa
Cheap air jordans for sale l famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand.
& nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp;Nike LeBron 12 "Trillion Dollar Man" kind tushang 2014-09-17 14:33:52
This morning Nike released Nike LeBron seven color 12, wherein each pair of color design inspiration comes from James' game, physical fitness, and analysis in the process of developing a new generation of boots do, in front of this unexposed off Nike LeBron 12 "Trillion Dollar Man" of inspiration from James' career and strong physique, it learned that the shoes will be on sale December 1, like a friend then you had better pay attention to it.
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2013 ?? 7 ?? important shoes available information summary 2013-12-08 23:28:02
July comes, today small for everyone to snare the overall importance of shoes to be on sale in July. Which contains the latest signature footwear Durant
cheap jordan shoes for men Nike KD6, the highly anticipated all-red Air Jordan 4, as well as the classic & nbsp; & nbsp; Reebok Shaqnosis, & nbsp; Ewing Focus and other footwear. In addition there are the shoes which will soon come to our side, now let us preview it!
Nike KD6 & nbsp;
On sale: 7.3
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Nike Lebron 10 Low & nbsp;
On sale: 7.3
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Nike Paul Rodriguez 7 Premium
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Nike Paul Rodriguez 7
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Nike LeBron X EXT "Brown Suede"
Release date: 7.6
Nike CJ81 Trainer Max
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Nike Air Max 95 DB
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Nike Zoom Hyperflight
Release date: 7.6
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Nike Lunar Force 1 VT Mesh
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Ewing Focus
Release date: 7.7
Price: $ 120
Reebok Shaqnosis
Release date: 7.12
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Air Jordan 1 Retro High OG
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Air Jordan 4 Retro
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Air Jordan 1 Retro '89
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Nike NSW Skystepper
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Nike Air Veer
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Nike SB Dunk Low 'Walk of Fame'
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Offer reminder: Jordan Future "Multi-Color" 2014-05-06 22:49:11
Following the premiere color, on Saturday, the third paragraph Jordan Future will be officially on sale. It is reported that this colorful knit uppers Jordan Future Premium QS "Multicolor" will be held April 19 at 9:30 am officially landed NikeStore official website. Shoes shoes orange black gray four-color configuration, supplemented by a white midsole and translucent blue ice crystal outsole, very dynamic. Friends want to start you had better prepare for it!
Grant Taylor x Nike SB Blazer Low GT available information 2014-11-17 11:22:57
Grant Taylo
cheap jordans for sale mens r x Nike SB Blazer Low GT Brown earlier models already on sale in Europe and the region, I believe we also left a deep impression on them, extremely casual shoes also choose to retain the flavor of street style presentation, before the brand released a pair of new color of the shoes again. This time the designers to the classic black and white color rendering, as we presents a perfect embodiment of minimalist style. It is reported that the shoes already available in some foreign online stores, priced at $ 80, number 716890-001, interested friends may wish to look at it.
& nbsp;After the
China sports brand Li-Ning a few years ago signed the Miami heat star Dwyane Wade, and other NBA stars have recently signed cooperation, Wade community website announced that the Toronto Raptors indirect Terrence Ross joined them, if you will find the shoe makers makes exploration in the opening quarter, Ross also changed the Li-Ning Way of Wade 4, and he is also looking forward to follow-up with Li-Ning.
source: @dwyanewade2017 PUMA "DO YOU" continuation of female force attitude, the launch of the new Swan Pack series, to encourage women's self, to express their elegance and strength, to symbolize the transformation of the swan as design elements, the black and white contrast color, shiny material and feather pattern into one, showing the exclusive on DO YOU gentle but resolute spirit. The
PUMA Swan, through five different styles of female force deduce nowadays female exclusive declaration, including the brand spokesman Kylie Jenne, Liu Wen, Zhang Yuqi, and invited to the famous New York city ballet dancer Mimi Staker and Olivia Boisson, through five gentle movements, a firm attitude to narrate their own stories of courage and confidence the elegant posture show a vivid image, DO YOU will also be the spirit of play the most incisive. PUMA will be in these stories as inspiration inspire achievement "Swan Pack" series, put the image int
cheap jordans online o SPORTSTYLE and series of professional sports apparel design, through the contrast of color and details of the strong, jump off the traditional sports apparel framework to deconstruct the show interesting fun color vision, firm and gentle shape proportion transfer modern women exudes confidence in every moment of the infinite. The design of
PUMA Fierce Strap Swan women training shoes with light weight without shoes, shoe appearance imitation fabric material and the combination of science and technology support of the full bottom structure, elastic groove design of the outsole for this pair of shoes bring mobile force more sensitive reaction speed and direction, and into the symbol of swan feather Totem the detail, collocation is ablaze with reflective material embellishment, this season launched a total of black and white, the price of NT$3680, in addition to other series of shoes.
Black Swan tight Jumpsuit with fashion design elements, through a delicate cut design, breathable mesh design and cross ribbon along the neckline behind cut off the shoulder and neck lines, feminine, the wicking function material, to provide adequate support and breathability for each exercise, completely torn down movement and fashion the perfect combination of barriers, then become the most striking Swan Pack Johnson points. In addition, hooded cloak is the soft material made of swan feather. It is made of all black hooded shawl style to create dramatic tension effect.
PUMA Swan Pack series sports underwear and sports pants designed for girls are designed to allow quick sweating, quick movement, quick dry comfort, and a wide variety of daily exercises. The design of sports underwear, provide different users will be able to feel the most comfortable support perfect; tight pants made of super fabric, with a variety of difficult movements to provide the most comfortable with extension.
Iniki Runner BOOST is a very special type of shoes, in addition to the past to heel from the side? BOOST design showing a slash, learn from the 70s golden years running shoes DNA, create a modern and comfortable atmosphere with retro running shoes, NEIGHBORHOOD host Takizawa Nobusuke also loves 70s, at that time rock music and heavy machine culture deeply attracted him, will Iniki Runner BOOST? With? NBHD preference of black culture, leaving only a white outsole, and later with the NBHD and BRGD words do finishing, BRGD is the abbreviation of Brigade?, literally meaning as the team is proof of ownership and a group of Brigade had been used in the concept of fashion or joint series, like SLAM and JAM in 2011 and 2007? And CHALLENGER brands such as joint enterprises in all A figure with its words. The details of the sale are not yet available, so it's better to savor the texture through the photos.
source: Instagram, by, Singapore / EE, JIN / Randy, Galang in the air permeability and the actual performance of grip is good for evaluation of the Nike Zoom LeBron Solider 8 launch of the "Christmas" version, with the yellow, green and red colors for the spindle, the more special is presented in the upper Hyperfuse mining layer gradually, and design more ink in the bottom of the finishing touch with effect, create a very strong Christmas atmosphere, believe that soon will be able to see the NBA players wearing it to play the game.
source: INT with the NBA season is getting close to the emerging sports brand Brandblack's endorsement player Jamal Crawford to build the new signature shoes J. II recently Crossover have more real shoes as public, in addition to the continuation of previous corner shape, J. Crossover II in the body of the shoe in front by knitting technology to create. Reduce weight and provide better fit feet, this design makes actual wear after feeling quite curious. In addition, the shoe may be sharp eyed survey found that J. Crossover II in June and the recent exposure on the Internet in New York on display for the first time appeared somewhat different, the tongue thickness and the heel of Brandblack brand logo placement have made a point of adjustment, and this is the final version? Only time to prove it.
source: The, Shoe, Game recently Jordan Brand fit shoes Zero seems a combination of AJ and the 1 focuses on algebra, in addition to the previously combined with the 13 generation of the Jordan 1 style Air Retro '97? And 8 generation with the original version, released in 8 generation is quite popular? Bugs color, although this series launched in appearance the controversial but it is expected there will be a lot of body section of the 1 generation version debut this year, please continue to pay close attention to the follow-up reports.
source: sneakernews? if there is a concern in the real players this unit users should find this season officially joined the Jordan Brand LaMarcus Aldridge in the last several games in the Air Jordan often with 13 red color, the body of the shoe leather and suede block using litchi material to create superior texture, and both black and red is the Bulls classic color. Overseas is expected to be on sale in December 13th, model: 414571-003, priced at $185, friends who are interested can not miss.
source: SolecollectorJordan Brand will launch this Premium version for Air Jordan 4 in the near future, and use the match of different materials to reinterpret this pair of classic shoes. The overall design is through two kinds of changes in the texture of the leather shoe body outline delicate sense of hierarchy, also using the modified block and horsehair shoe body rich details, but the complicated collocation of pure black is the whole show luxury beauty. The United States and Taiwan will be available in April 9th, interested friends can pay attention to our subsequent listing report.
source: Sneaker PoliticsSecond: Pro your body
a product can be gathered in all areas of the protagonist, Kobe James, basketball, football, Ronaldinho, Rooney, Federer tennis... None other than the non pro.
The official explanation for the effect of
Design / back cooling
sewing design and seamless splicing technology to reduce the friction with the body.
elastic tight design giving the best comfort and support effect, effectively protect the muscle.
The key point is
said the popular point, material, structure of woven ribbon compression, give rise to tension in the muscles, let the muscles to maintain low excited state, fully relaxed enough heat and blood. To reduce the occurrence of accidental injuries in sports, and to bring the best reflect movement. Said the most simple example, let us play well before the joint preheating, reduce sprain and more quickly into the game, but the more difficult parts of joint motion is sufficient, OK pro, is to give you timely support, help you maximize the preheating, and any time to maintain this state.
to say is very simple, but for the first time in PRO was overjoyed, perhaps there is something new. Seamless design basically did not give me any discomfort, and the adaptation period, and body fit perfectly. The skin is the most delicate feeling, the feeling of cold and heat, perhaps it was contradictory, however, is indeed a support package to bring air dry muscle heat and DRY coolness should exist at the same time... Very wonderful feeling. The habit will love, oh.
basically in the shortest period of time you will forget pro, because fit and comfort will make you forget him immediately, and he is one of the sports. A naked playing experience the people must know, sweat drenched down feeling, no sense of restraint in Pro you will not only feel and shirtless the same, and.Picturesque ยท if water Air Jordan 29 Year Of Author: shoesDesign upload on 2015-2-6 14:54:47 read: 154 recommendation: 0 reply: 0 categories: SNK tide shoes information
